Version #2: Data, data everywhere

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Can you imagine Batman without the utility belt? No, you can’t. Like him, you must be prepared for the challenges ahead and the role you play in your team. Your toolkit should include a curated selection of books, techniques, websites, contacts, and databases.

WARNING: Do not archive every link you find. Keep your toolkit short and useful. When finding a list like this one, peruse each link, try them in a project, and store what works for you.

This first…

Losing fear to covid a bit too soon

2 graphs showing how clorox, tissue, disinfectants and sanitizer sales are falling while covid deaths are increasing. The author describe a lack in preventive health measures
2 graphs showing how clorox, tissue, disinfectants and sanitizer sales are falling while covid deaths are increasing. The author describe a lack in preventive health measures
Own elaboration. Data Sources: The covid project,, TradeMap, Statista

Remember people fighting for toiled paper? Or not being able to find flour? People hoarded cleaning and disinfectant products because of shortage fears, not because of an increase in consumption. Kimberly Clark’s tissue category bumped up 10% during the first wave, which is enormous for its usually stable product line. Clorox sales soared 30% vs. P2Y…

This short article includes the last addition to my datasets & toolkit for data analysts. Please be sure to share any useful links you may know in the comments.

Find the complete list in the original story:

Consumer Expenditure Surveys

The U.S. Bureau of Labor Statistics shares consumer prices and volume data. As they mention, “CE publications provide information related to survey data, trends, analysis, and methods.”

Google Mobility Reports

Free and anonymous aggregated monthly data by region about location habits variation vs. pre covid.

You will be able to track how much time people are spending in parks, malls, pharmacies, office centers, or their homes.

Covid, Peaks, and Valleys

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Medium traffic has been changing so much lately that it looks like a bitcoin price chart. Before Elon tweets about us, we should understand what has happened during the last 12 months.

Mainly because of the covid-19 lockdowns, the Medium audience has grown and shrunk more than ever. We are not talking about a couple of thousand users.

As we know, Medium is a popular site: More than 200 million visits per month and 100 million unique users. According to Hypestat, Medium generates $250,000 daily!

Understanding why people joined and left, what they read and wrote, is the key difference…

Your money needs to wake up.

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During your first months as a content creator, you probably will not break the $10 mark, but there is no excuse to have sleeping money.

Since you are not living on those savings, why not invest them? A high-return/ high-risk investment could increase your capital so you can re-invest in your audience. With your earnings, you could buy ads to increase your followers or hire a freelancer to revamp your website.

You probably will not touch this money, waiting months until your earnings become substantial.

These are five ideas of how to micro-invest your medium earnings.

Day Trading: Stocks, Cryptocurrency, ETFs, Forex, Commodities, etc.

The easiest way to…

How to overcome the corporate burnout

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I will avoid the verbiage this time. These are 9 tips I curated after 11 years of working with corporations, NGOs, and mentors.

When I get to a dead-end at work, I focus on practicing one of these tips and usually find mind motivation again.

1. “Know your business like the back of your hand” — Someone at a lecture many years ago.

Be passionate about learning and always be up-to-date.

  • Memorize previous results,
  • Review your competitors’ actions,
  • Talk to customers and employees. I used to visit 10 stores per week and have meetings at stores at least twice a week.

2. Tools and Topics

Be aware of what your topics and your tools are. …

A low hanging fruit for content creators

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Why should anyone invest in digital advertising in 2021?

Do you even notice ads? I bet your brain is already trained to ignore them. Last year’s Click-Through Rates statistics show an all-time low.

So maybe, everyone is playing the game wrong. This is how you can be the winner in this multi-billion-dollar Prisoner’s dilemma.

Current situation

In 2020, the spending on digital advertising worldwide was 378 billion dollars. Businesses are spending more on ads every year, but their efficiency is getting worse.

Is the Ad market too crowded? Shouldn’t we get better at making Ads with all the AI and Analytics improvements?

Click-Through Rate (CTR) shows a clear trend.

Weekly Briefs #2: Getting addicted to life

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As mentioned by Jane McGonigal, on average, a gamer will spend 10,000 hours playing games before age 21. We are pro at playing games!

It doesn´t matter if you do not play video games. I bet you have a hobby or interest where you invest more hours and effort than in your job, without a salary (maybe even paying). Every gamer knows this very well.

My friends and I used to research and practice war tactics to get better at a videogame after school. …

Social, economic, and cultural learnings from the other side of the world.

Photo by Antoine Similon on Unsplash

Far, far away, in a land where people speak in alien tongues and food is made with fun colors, someone is watching the same grey sky.

It is shocking that India and Latin America are so similar in so many aspects. They do not share any origin, and 16,500 km separates them from each other. Even though the festivals, joyful people, and mediocre politicians may lead you to think that they were part of the same continent once.

Due to academic curiosity, I read and fell in love with An Uncertain Glory by Amartya Sen and Jean Dreze (I will…

Thanks for sharing your costs and profits. In your opinion, why so many people are still buying GPU for mining if the earnings are not so great? Do you think that the GPU bubble is going to explode soon?

Alberto Lanata

A Data-Lover with passion for Economics | Data & Social Sciences | Retail. Click Follow for Weekly Posts

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