Your money needs to wake up.

During your first months as a content creator, you probably will not break the $10 mark, but there is no excuse to have sleeping money.

Since you are not living on those savings, why not invest them? A high-return/ high-risk investment could increase your capital so you can re-invest in your audience. With your earnings, you could buy ads to increase your followers or hire a freelancer to revamp your website.

You probably will not touch this money, waiting months until your earnings become substantial.

These are five ideas of how to micro-invest your medium earnings.

Day Trading: Stocks, Cryptocurrency, ETFs, Forex, Commodities, etc.

The easiest way to…


How to overcome the corporate burnout

I will avoid the verbiage this time. These are 9 tips I curated after 11 years of working with corporations, NGOs, and mentors.

When I get to a dead-end at work, I focus on practicing one of these tips and usually find mind motivation again.

1. “Know your business like the back of your hand” — Someone at a lecture many years ago.

Be passionate about learning and always be up-to-date.

  • Memorize previous results,
  • Review your competitors’ actions,
  • Talk to customers and employees. I used to visit 10 stores per week and have meetings at stores at least twice a week.

2. Tools and Topics

Be aware of what your topics and your tools are. …


A low hanging fruit for content creators

Why should anyone invest in digital advertising in 2021?

Do you even notice ads? I bet your brain is already trained to ignore them. Last year’s Click-Through Rates statistics show an all-time low.

So maybe, everyone is playing the game wrong. This is how you can be the winner in this multi-billion-dollar Prisoner’s dilemma.

Current situation

In 2020, the spending on digital advertising worldwide was 378 billion dollars. Businesses are spending more on ads every year, but their efficiency is getting worse.

Is the Ad market too crowded? Shouldn’t we get better at making Ads with all the AI and Analytics improvements?

Click-Through Rate (CTR) shows a clear trend.


Weekly Briefs #2: Getting addicted to life

As mentioned by Jane McGonigal, on average, a gamer will spend 10,000 hours playing games before age 21. We are pro at playing games!

It doesn´t matter if you do not play video games. I bet you have a hobby or interest where you invest more hours and effort than in your job, without a salary (maybe even paying). Every gamer knows this very well.

My friends and I used to research and practice war tactics to get better at a videogame after school. …


Social, economic, and cultural learnings from the other side of the world.

Far, far away, in a land where people speak in alien tongues and food is made with fun colors, someone is watching the same grey sky.

It is shocking that India and Latin America are so similar in so many aspects. They do not share any origin, and 16,500 km separates them from each other. Even though the festivals, joyful people, and mediocre politicians may lead you to think that they were part of the same continent once.

Due to academic curiosity, I read and fell in love with An Uncertain Glory by Amartya Sen and Jean Dreze (I will…


Thanks for sharing your costs and profits. In your opinion, why so many people are still buying GPU for mining if the earnings are not so great? Do you think that the GPU bubble is going to explode soon?


Weekly Briefs #1: A Short Summary about the Last Economics Nobel Prize

Far from a guy screaming SOLD! And hammering a wooden table, auctions have evolved to be more relevant than ever. The 2020 Economics Nobel Prize was awarded for contributions to the Auction’s theory. This brief aims to give you a general view of it.

You may have never participated in an auction. But auctions shape everything around you: from crypto mining to how much you pay for electricity. Every transaction is a type of Auction, not only the eBay ones.

If an agent chooses between competitors, there is an auction. …


Learn what your behavior and industry optimization have in common

Two years ago, I made an experiment subject of myself. After reading some books and studying behavioral economics, I decided to eat healthier, exercise more, read a book per month… stop me if you know the story.

With my economics background and my interest in human behavior, I tried to put some science into my life. This is not a 10-steps-guide; This is mean to complement actions you are already doing. This article will help you to: Plan better, Priorize and avoid bias/heuristics.

There are many articles and papers about habits, so I hope you will find at least one…


I also advise cutting on superfluous expending, but I do it because of the difficulty of earning money.

Say that you save $5 per day for 200 days a year (probably you do not buy at Starbucks every day). That is $5*200=$1,000. To make that same amount in a bank at 5% APR, you would need to invest $20,000!

If the Starbucks coffee is not adding real value to your life, making your coffee at home equals having $20,000 investment capital.


Learning to listen to the market — and to talk back

Maybe, you are a new writer/editor, or you are starting a new business, and you want to create a publication, or buy cheap equipment? Let us see if you are ready to face the dangers of an uncertain market.

By the end of this short tale, you will be able to identify and use the economic concepts of adverse selection, moral hazard, and perverse incentives in your daily life.

A real-life example

You have decided to create a new online magazine where everyone can publish. After some research, you have found that the average value of a story is $300. …

Alberto Lanata

A Data-Lover with passion for Economics | Data & Social Sciences | Retail. Click Follow for Weekly Posts https://medium.com/the-social-research

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